About us
Yehuda Reznikov
The RAZ Group's founder, CEO and Creative Director, Yehuda is well known in the industry for his eclectic "Total Design" approach. A true "people person," Yehuda believes in building long-term partnerships focused on our clients' needs. Well-known for creating compelling brands, translating concepts into appealing visual language, professional project management and efficient production, Yehuda brings extensive experience in styling and interior design as well, and offers real added value to any design process. He is a graduate in Industrial Design and Visual Communications from the Holon Institute of Technology.
Yehuda has guided us from our first offices on Kalisher Street in Tel Aviv in 1992 to our well-appointed, fully-equipped studio in Givat Shmuel, where his impeccable taste and style are our inspiration – every day. What inspires him? His lovely wife Vivi, daughter Shani and twins, Amit and Shira.
Shay Grinstein
A designer and new media developer par excellence, Shay is a graduate of the Tel Aviv School of Design's Department of Visual Communications. Shay brings over a decade of experience in digital design and development, with a specialty in Internet. He also worked for several years in Israel’s dynamic music industry, with the recording studio Phonokol, and in Canada and the Far East.
Shay's work has been awarded several prestigious prizes. It has also been displayed in exhibitions and has been showcased in Israeli and foreign design journals.
Married to Keren and father to Guy and Yehonatan.
Gal Edri
Gal is our resident expert on animation and film, and he has been creating exceptional image films and animations for biotechnology, life science and medical devices companies for over fifteen years. Gal specializes in illustrative design, and teaches digital drawing and sculpture.
The father of four, Gal also finds time for mural art, playing flute and guitar, and writing and illustrating children's books.
If I have seen further than others,
it is by standing upon
the shoulders of giants
Isaac Newton
We are blessed with a wonderful staff that keeps our studio running and ahead of the pack. Zehava, our Office Manager, everyone's "right hand [wo]man;" Adi, our Project Manager who brings it all together and keeps us all on schedule; and the wonderful designers on our creative team: Keren, Maya and Ilana.
Special thanks to Caty Pearl of Pearl Communications, a valuable member of our marcom team who has added much value to our studio over many years; Audrey Gerber, Copywriting, Business & Marketing Communications, for her valuable input on marketing and communications strategy and creative copywriting skills; and Shimon Greenspan, a talented scriptwriter who we are fortunate to have learned so much from and to work with for many years.