BANK
JERUSALEM

Bank of Jerusalem was founded 60 years ago in Jerusalem as a mortgage bank. The bank has long-standing expertise in selected sectors, with the ability to offer creative solutions tailored to the customer’s needs and lifestyle.
The bank’s management has decided to sharpen the bank’s positioning among relevant target audiences – including customers, partners, and employees – and to raise awareness of the bank’s role and value in the marketplace through marketing communications and on social media.

The new branding language is built on three core values:
Our Wisdom – As bankers, we specialize in handling complex transactions and selected sectors.
Our Soul – As human beings, we show attentive empathy toward clients facing challenging crossroads.
Our Energy – Therefore, we act with care to craft creative solutions tailored to the client’s needs.