Redefining the Power of the Parent Brand

As Gil Group expanded into new markets, the need arose to redefine the group’s identity and strengthen the relationship between the parent brand and its various business divisions.

Using Raz Group’s NEXT methodology, we led a comprehensive strategic branding process that included in-depth research, executive interviews, market analysis and the development of a new brand story.

The process resulted in a clear brand architecture, the definition of core values and the creation of a unified brand language that brings all business units together under one strong and distinctive identity.

The result is a clear, cohesive brand with a stronger market presence—one that reflects Gil Group’s expertise, leadership and continued growth, while providing a strategic foundation for its future development.