Shana Tova, or: Keep Calm & Carry On

The RazGroup calendar has become a tradition. For the past 15 years we have been creating yearly calendars, focusing on art, design, and unique concepts. Although the world is becoming more and more digital, we feel that the demand for our calendar is only increasing.

In each calendar we try to reflect the spirit of the year to come, current trends and styles. But the calendar is also always true to our brand and brand colours – black & white with touches of gold. This requires us to reinvent ourselves every year, while maintaining our unique design perception.

The past year has been challenging. The entire world is experiencing a health and economic crisis. After a few months of living alongside a global epidemic, we felt we all need a boost of optimism and encouragement for the upcoming year.

This, of course, is not the first time the world has been in crisis. In the late 1930s, in preparation for World War II, “Keep Calm and Carry On” was a motivational poster produced by the British government, intended to raise the morale of the British public. As the popularity of the poster in various media has grown, innumerable parodies and memes have also appeared.

Now it seemed to be the perfect time to give this poster RazGroup’s unique and contemporary interpretation, in order to raise the morale of our dear clients and partners.

Covid-19 has forced us all to think outside the box and focus on what really matters to us. We hope to be able to take a breath, relax, hope and pray for the good that is yet to come, and continue to create together, stronger than ever.

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