Our
Story
RazGroup is a global digital branding company that
specializes in developing brands and creating new and
memorable visual language, telling the unique brand story
of each of our clients. We’ve been Moving Brands for over
20 years of by creating compelling stories for the world’s
top B2B companies.
We live by the motto “Be where the world is going” by
offering complete digital branding services that bridge
brand experiences, activate relationships and tell
compelling stories that drive measurable results.
Our
Philosophy
RazGroup is a boutique, full service digital branding agency. We’ve been Moving Brands for over 20 years of by creating compelling stories for the world’s top B2B companies.
We live by the motto “Be where the world is going” by offering complete digital branding services that bridge brand experiences, activate relationships and tell compelling stories that drive measurable results.
Our Team
Yehuda Reznikov
CEO & Head of Creative
Yehuda is a graduate the Department of Industrial Design and Visual Communications Design at the Holon Institute of Technology. This unique combination formed his “total design” approach, wide 3D vision and understanding of design and brand development.
Driven by his passion for extraordinary design, Yehuda established RazGroup in 1992, as a boutique design studio, and he has been Moving Brands ever since. Today, RazGroup is a global branding company that specializes in developing brands and creating new and memorable visual language, telling the unique brand story of each of our clients
Yossi Koren
Partner & Head of Strategy
Yossi Koren is a leading strategic thinker who led hundreds of strategic processes and branding communication tasks in different global markets and media arenas. He is the creator of NEXT methodology, assisting business leaders in finding their next identity.
As a Global Vice President at Teva pharmaceuticals (2009-2017) he headed the corporate communications division and the Branding unit, initiating the development of Teva identity, building Teva’s visual language and the Global brand strategy. Until 2009 he was CEO of ING branding firm, and NEXT strategies – building brands strategies for varied organizations and businesses. A graduate of Bezalel Design Academy in environmental design, and U.C. Berkeley School of Business Administration in marketing and communication studies.