Docola is the only innovative technology service provider today that can offer an end-to-end, real-time, streamlined communication cycle between all key players in the healthcare chain.
Initially, Docola’s brand, brand language and strategy focused on the services it offers to health care providers. The company later decided to broaden its services and target pharma, healthcare systems, and CROs.
We lead a strategic process to adjust and sharpen their positioning, enhance its messages definitions and re-develop the brand language and presence to fit the pharma market.
We implemented the new brand language into the company’s mini-website, presentation and marketing collaterals.