GCP is Israel’s leading full-service Contract Research Organization (CRO) and Clinical Research Training Center, playing a key role in Israel’s pharmaceutical and medical device markets. GCP also operates GCP Academy, Israel’s most respected training facility for clinical research and quality processes.
We rebuilt the brand as a tool to empower its position in the market and differentiate itself. Following a thorough strategic process, we came up with a creative way to connect the two channels of activity and create mutuality and empowerment between them. We chose 3 main leading brand colors: green for the medical GCP and orange for the GCP academy, with grey connecting the two into a brand family.
We created an innovative and up-to-date leading image for the company, together with a signature slogan, that recognizes the market and all the new global trends that are happening there. We designed the new brand language using the moving train along predetermined permanent stations, that stand for the brand’s core values in a field that requires accuracy and following precise protocols. The slogan “your journey to success” supplements GCP’s promise to the market.
We implemented the new brand language into two responsive websites, which included a marketplace for GCP academy’s courses, corporate presentations, stationary and print material.