Pluri is the global leader in cell-expansion technology, developing platforms to create the products and solutions of the future. The company’s patented technology harnesses the wisdom of nature to develop and manufacture next generation cell-based products across a range of fields.
For Pluri, we knew we had to find the perfect way to express their tech breakthrough innovation. Using our methodology (detailed research, strategy building, creative concept and design) we built an effective brand story. We changed their name from Pluristem to Pluri and then worked on their logo, color palette, typography and photography style.
We implemented the new brand language into a responsive website, corporate presentations, stationary and print material.