People
creating
value

Value Base is one of Israel’s leading investment banks and the ideal partner to underwrite and distribute securities on the Tel Aviv Stock Exchange.

We created a visual language based on artistic values, to make the brand stand out in a more traditional field. The concept was the understanding that while finance is perceived as cold and alienated, the team of professionals have to bring creative out of the box thinking into the complex transactions they encounter. That’s also why the chosen company slogan was “people creating value”.

We implemented the new brand language into company’s responsive website, corporate presentations, marketing and print material.